Masterclasses
01 November 2025 | 14:00 - 16:00
Samsara Ubud

What does it really take to turn a book into a bestseller? In this practical and insightful masterclass, Chaitanya Srivastava, Senior Publicist at Penguin Random House Southeast Asia, Culture Writer, and book influencer, pulls back the curtain on how publishing in Southeast Asia works and what it takes to make your book stand out. Learn how to market and promote your work, build your author brand, engage readers, and create long-term buzz using social and digital media. Whether you’re a debut writer or a seasoned author, you will walk away with insider strategies, actionable tips, and the confidence to champion your own book.

Price includes a coffee break.

Apa yang sebenarnya dibutuhkan untuk menjadikan sebuah buku bestseller? Dalam masterclass yang praktis dan penuh wawasan ini, Chaitanya Srivastava, Publisis Senior di Penguin Random House Southeast Asia, penulis budaya, dan influencer buku, akan membagikan seluk-beluk dunia penerbitan di Asia Tenggara serta apa yang membuat sebuah buku mampu menonjol. Anda akan mempelajari cara memasarkan dan mempromosikan karya, membangun personal branding sebagai penulis, berinteraksi dengan pembaca, dan menciptakan gaung jangka panjang melalui media sosial dan digital. Baik Anda penulis pemula maupun yang sudah berpengalaman, Anda akan mendapatkan strategi dari orang dalam, tips praktis yang bisa langsung diterapkan, serta kepercayaan diri untuk memperjuangkan buku Anda sendiri.

Harga sudah termasuk coffee break.

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